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• Conversion, conversion, conversion – EMC Conchango become Google Conversion Professionals!

  This week it was announced that we, EMC Conchango, are one of the first partners to be accredited by Google in their new Conversion Professionals program. Not only are we delighted to have been selected after a rigorous process of interviews, exams and Read More... Posted 02 July 2009 15:26 by zia.zareem-slade | 2 Comments Filed under: Odd Experiences, Strategy, Shopping, Ecommerce, Retail, Experience Planning, High Street, Etail, Economy, Company, Optimisation, Performance Measurement, Multivariate, Analytics

• Personalisation & Publication 2.0

  Starting early next month, global banking giant HSBC is offering passengers at Heathrow's Terminal 1 a chance to select magazine articles on topics they're interested in and have them bound into a hardback form they can take on their flight, according Read More... Posted 02 December 2008 21:11 by zia.zareem-slade | 1 Comments Filed under: Magazines, advertising, brand, planning, Experience, Customers, Strategy, Shopping, Retail, Experience Planning, Personalisation, Publishing

• ‘Social shopping’ in an economic downturn: Is the cart half empty?

  "Four of the past five months have now seen negative like-for-like annual sales growth and in July every sector except food recorded falls. Frivolous shopping is off the agenda as most customers concentrate on value and durability and there are few signs Read More... Posted 18 November 2008 11:55 by zia.zareem-slade | 2 Comments Filed under: brand, planning, Experience, media, Customers, Strategy, Shopping, Social Shopping, Ecommerce, Retail, Design, Experience Planning