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• How do you spend yours?

  I was sitting in an all day client workshop yesterday, working very very hard....and doing some of this.... Given the varied and wonderful world of EMC Consulting, I'd love to see pics from your days.... Read More... Posted 21 October 2009 09:26 by zia.zareem-slade | 0 Comments Filed under: planning, Futures, EMC Consulting, Pictures, Workshops, Brainstorms, Days, Clients

• Come and discuss how creative, analytics and multi-variate testing co exist

  It would seem that I'm not the only one thinking about how creativity and brand ownership will be impacted by the growing use of analytics and multi-variant testing (see previous post) as it's the topic of discussion at the next Fantastic Tavern event, Read More... Posted 16 October 2009 11:25 by zia.zareem-slade | 1 Comments Filed under: planning, Performance Measurement, Multivariate, Analytics, Brand Planning, Creative, TFT

• QR Codes Get A Stylish Makeover

  The humble QR code has not taken over here in the UK quite as much as some of us would have thought or hoped. In Japan, the QR code is so ubiquitous that it is no longer merely an advertising tool but a standard part of the communications mix...as a result Read More... Posted 01 August 2009 09:07 by zia.zareem-slade | 0 Comments Filed under: planning, Design, Experience Planning, Communications, QR Codes, Designers, Japan

• Collaborative innovation for a $1mln prize

  At EMC Conchango we're always looking at how we can drive true innovation for our clients. I was interested to read in the recent Experience Planning newsletter about the latest venture from Netflix and AT&T. What seems to have started out as a creative Read More... Posted 01 August 2009 08:36 by zia.zareem-slade | 0 Comments Filed under: planning, Experience Planning, Optimisation, Collaboration, Netflix, Insight, AT&T, Innovation

• A new take on bricks & clicks

  Over the past few years there has been a lot of talk about the death of the high street as a result of the web. It's always been my view that the web will not gobble up the high street or retail park but that the two mediums provide an array of opportunities Read More... Posted 07 April 2009 09:16 by zia.zareem-slade | 3 Comments Filed under: planning, Customers, Shopping, Ecommerce, Retail, Experience Planning, High Street, Etail

• Electrical Retailer short circuits...

  Yesterday’s London Paper, shortly followed by the Retail Week site, are reporting tabloid uproar at Comet’s decision to implementing a listing fee of up to £15,431 for manufacturers to be stocked across their 250 retail outlets. While retailers have been Read More... Posted 28 January 2009 18:15 by zia.zareem-slade | 1 Comments Filed under: brand, planning, Experience, Customers, Retail, Comet, Manufacturer, High Street, Electricals

• Personalisation & Publication 2.0

  Starting early next month, global banking giant HSBC is offering passengers at Heathrow's Terminal 1 a chance to select magazine articles on topics they're interested in and have them bound into a hardback form they can take on their flight, according Read More... Posted 02 December 2008 21:11 by zia.zareem-slade | 1 Comments Filed under: Magazines, advertising, brand, planning, Experience, Customers, Strategy, Shopping, Retail, Experience Planning, Personalisation, Publishing

• ‘Social shopping’ in an economic downturn: Is the cart half empty?

  "Four of the past five months have now seen negative like-for-like annual sales growth and in July every sector except food recorded falls. Frivolous shopping is off the agenda as most customers concentrate on value and durability and there are few signs Read More... Posted 18 November 2008 11:55 by zia.zareem-slade | 2 Comments Filed under: brand, planning, Experience, media, Customers, Strategy, Shopping, Social Shopping, Ecommerce, Retail, Design, Experience Planning

• What's wrong with this picture?

  Sitting in traffic the other week, staring aimlessly out of the window I took in the following scene... It made me chuckle and reach for my phone...'Finest' and 'Under New Management' - still not convinced I will be walking through those rather rickety Read More... Posted 29 April 2008 14:54 by zia.zareem-slade | 0 Comments Filed under: brand, planning, Experience, Customers

• Why oh why?

  Was I on the phone 13 minutes and 27 seconds to cancel a doctors appointment?  I would have cancelled online but it would appear I need to go to the surgery within my working hours to get given a piece of paper with a pin number on it before Read More... Posted 09 April 2008 15:08 by zia.zareem-slade | 0 Comments Filed under: users, planning, Experience